Strategy

OP's strategy is based on a long-term business development in the best interests of our customers.

The cooperative system is the basis of our operations and the driving force of our strategy. Our mission is to promote the sustainable prosperity, security and wellbeing of our owner-members, customers and operating regions through our local presence.

Cooperative ideology, which forms the basis of OP’s operations and strategic targets and goals, is also highlighted in the Group’s core values: People-first approach, Responsibility and Prospering together.

OP Financial Group’s mission is to promote the sustainable prosperity, security and wellbeing of its owner-customers, customers and operating regions through its local presence. OP's operations are based on cooperative ideals, a strong capital base and capable risk management. As a financial services provider owned by its customers, OP Financial Group has not only its business role but also a significant social role.