Survey: Latvian companies lead the Baltics in diversity, equity and inclusion

The essence of DEI lies in valuing human diversity within companies, ensuring fair opportunities, and creating a work environment where every employee feels welcome, respected, and able to fully participate. Data shows that in Latvia, 28% of companies have already introduced a DEI policy, compared to 18% in Estonia and just 11% in Lithuania. This indicates that Latvian companies are more open to implementing diversity and inclusion initiatives and have formally committed to carrying them out.

“The implementation of DEI requirements in workplaces across Europe, including Latvia, is becoming increasingly relevant. Our companies are becoming more open and inclusive, and this is a significant step both in promoting employee well-being and strengthening international competitiveness. DEI helps companies unlock the full potential of their employees – people with different backgrounds and experiences can bring new ideas and solutions. Moreover, such initiatives improve employee satisfaction, which in turn boosts productivity,” explains Elmārs Prikšāns, General Manager of OP Corporate Bank plc Latvia branch.

To promote DEI principles, Latvian companies most often conduct pay equity audits – mentioned by 83% of entrepreneurs who have introduced a DEI policy. Additionally, 76% offer flexible work arrangements, and 66% ensure equal career opportunities for their employees.

Less widespread, but increasingly relevant initiatives include cultural awareness events aimed at fostering diversity, attracting diverse candidate groups, training on inclusive leadership, and creating anonymous channels for feedback on inclusion.

“In the Baltics and Finland, we also view DEI as a value that supports both employee well-being and company development and innovation. We are creating a safe working environment where everyone feels valued and are implementing leadership training focused on inclusive management. Furthermore, DEI promotes fairness and equal opportunities for different social groups – this is important not only for companies but also for society as a whole,” adds E. Prikšāns.

Finnish companies remain committed to DEI goals

Despite global political changes, Finnish companies strongly affirm that diversity, equity and inclusion (DEI) are an integral part of sustainable development rather than a temporary trend. The “Corporate Pulse”** survey conducted by OP Financial Group, Finland’s largest financial services provider, reveals that 86% of Finnish companies disagree with the idea of reducing DEI activities, confirming that DEI initiatives are seen as a strategic direction that strengthens competitiveness and fosters sustainable growth.

* The survey was commissioned by OP Corporate Bank and carried out by market research company Rait in February 2025, interviewing more than 300 representatives of companies across various sectors in Latvia, Lithuania, and Estonia.
** The survey in Finland was commissioned by OP Financial Group and conducted by Taloustutkimus Oy in March–April 2025, interviewing representatives of 100 large companies.